Starting a business can be overwhelming. There’s marketing, operations, sales, and, of course, building your website. You may feel unqualified to handle all that. One question you might have, but don’t want to ask out loud, is which website builder for business is right for you?

I get it. Years ago, I felt the same when I was first starting my own business. You want to know, and I am here to help you select a great website builder for business.

The best website builder for business will let you grow and scale your business. There are several aspects you’ll want to account for when making your decision. It’s important to keep the customer experience at the center of everything you do when choosing.

Key Features to Look for in a Website Builder

• Key Features to Look for in a Website Builder
  • User-Friendly Interface
  • Extensive Template Library
  • E-Commerce Capabilities
  • SEO and Marketing Integration
• Top Website Builders for Businesses to Consider
  • Wix
  • Squarespace
  • WordPress
  • Other website builder for business options
• How Website Builders Boost E-Commerce?
• SEO tips for businesses after launch.
• Conclusion

Key Features to Look for in a Website Builder

When choosing the perfect website builder, consider a few vital components. Features like ease of use, website template variety, and eCommerce functionality matter. The selected website builder for business also has SEO tools and marketing tool integration.

User-Friendly Interface

Pick a website builder that won’t make you pull your hair out. An intuitive drag-and-drop editor is your friend. According to My Codeless Website, WordPress.com has super mobile-friendly options and is the ultimate platform for bloggers. A website builder needs a seamless design process for ease of use.

Many people turn to website builders for an intuitive interface. Being able to quickly and easily adjust text, layouts, or media files helps give non-tech-savvy people superpowers. Make sure any platform you land on has an easy drag and drop editor and allows built-in AI assistance to make creating sites fun and fast.

Extensive Template Library

A broad range of website templates lets you jumpstart your design. Choose one that fits your brand, instead of reinventing the wheel. Check to see what pre-made themes, blocks or webpage layouts will accelerate your building the site.

The more specific you can get with the designs for you or your specific vertical, the better. Here’s some of the factors I have considered to provide you additional guidance:

• Online Store.
• Local Business.
• Portfolio.
• Restaurant.
• Services.
• Persona.
• Courses.
• Memberships.

E-Commerce Capabilities

Do you plan to sell products or services online? Then make sure your website builder has solid e-commerce features. Things like product listings, shopping carts, and payment gateway integrations are table stakes.

You want to make the online sale experience seamless to give customers the confidence you care about their ease. Using built-in marketing tools can further enhance the shopping experience.

The best eCommerce platforms such as Shopify gives website owners, “a comprehensive online selling tool”. Other important components when selling include shipping, bulk import of your products and payment processors like Shop Pay to let buyers check out in a seamless fashion to minimize abandoned carts. Prioritize this as customers are not inclined to hunt for trust if its not blatantly and obviously shown on the page from the first click.

If you sell things like consulting hours and want customers to seamlessly accept payments with invoices consider other appointment tools such as Squarespace. Squarespace is considered an all-in-one solution according to Startup Stockpile. You can create beautiful, professionally designed web pages.

SEO and Marketing Integration

You’re building a website, so people can find you, right? Therefore, built-in SEO tools are essential. And make sure your site plays nice with email marketing platforms. The ability to use great email marketing functionality goes a long way when seeking and gaining business growth.

Built-in SEO tools gives people without coding a chance to still get found. Being mobile optimized, and having Google Search Console available, and the ability to change settings gives new webmasters needed help to gain authority online. If you’re already using something such as the robust capabilities that Hubspot has, then having a built-in integration helps.

HubSpot is also a robust site builder for smaller sized companies. So choose a website builder which supports customer and marketing automation to acquire customers.

To properly improve the findability for any website follow this format:

1. Customize your SEO settings.
2. Use AI to generate tags.
3. Make sure your content follows the formatting the major search engines enjoy.

Top Website Builders for Businesses to Consider

Now you know what makes a website builder a great tool. So, here are some of my top picks you should consider for yourself:

Wix

I had a friend use Wix Website Builder. He knew very little about how to make a website. But, with the drag-and-drop editor Wix offers, he easily made an attractive and functional website. Wix is considered one of the best website builder. I have enjoyed their building functions for affordability.

What stands out the most about Wix is they give AI assistance which creates customized sites from just conversing with it’s Chat GPT style tool. They have various mobile app friendly template selections. Wix gives the flexibility and power to create a site tailored to a business website or professional portfolio with ease per Wix.

There’s even a Google SEO case study available you can view if needed to give new users more confidence in the findability. I always remind the person to also spend cycles and time getting their name, address and phone numbers (NAP) dialed in for a specific geographic region that the business may operate in, too. Without citation management set up for a business location there might be a struggle. In a competitive vertical having citation consistency across business directories should become mandatory to succeed, too.

Squarespace

A lot of service based companies turn to Squarespace because it makes it really simple to design and start an awesome looking website according to Member Space. Squarespace distinguishes itself with a sharp focus on design. This website builder for business uses a great interface for small to medium-sized companies wanting to showcase what their brands can deliver for their clients in a very attractive fashion. This helps if graphic or industrial design is the key aspect of the company’s positioning and expertise.

For a longer-term sales experience or customer relationship, a visual and appealing theme helps foster trust and build a more loyal customer for a longer lifetime value. These days Squarespace also serves as an all in one easy marketing system too. Consider the factors before selecting.

WordPress

This open-source website builder provides great amounts of flexibility. As a WordPress user you can build many things beyond a simple blog according to My Codeless Website. From basic blogs to complex e-commerce stores there is less left to be desired. The tradeoff however is that less tech savvy individuals would have to depend upon learning the functions of HTML or having an outside resource on staff which increases operation costs from the start.

There are different web hosting options as well to consider that also change from one website and its objective from another. Some web hosting platforms are more turn-key and make using this type of web application fast. Although, the overall options and functions are a big win, the implementation phase would be my core warning.

Other website builder for business options

When exploring other platforms, Webflow and Duda really stick out among those, too. With Duda having the option for personal or business website usage they may be another resource worth reviewing when finding one for you. Other ones with robust capabilities can be Godaddy for its building capabilities and Hostinger because of their cost effective and useful models that makes things affordable when using, as written by Weblium.

How Website Builders Boost E-Commerce?

Running an e-commerce operation smoothly requires a tight grip on several moving parts. One component is streamlining payment and invoicing. Being able to do this will increase output from within your marketing plan. The correct integration of systems into your new web system would have an affect on time.

The more systems implemented can lead to gains of both more cash flow in and the loss of wasted wasted time that leads to savings and better results. Some key questions when designing the web pages and cart systems are “Does my sales cycle require payment gateways being integrated? Can recurring memberships work, or can I get scheduling done seamlessly”. The quicker this all merges the better and will deliver long-term revenue.

SEO tips for businesses after launch.

Once your site is live it’s important to make sure that all components work together to garner more sales. If you create custom landing pages optimize these for particular search categories to boost conversions over time, so remember you can get more juice on each of your designs by optimizing with built-in SEO for increased search engine hits.

Make sure all content whether words, designs or even rich snippets lead well. Follow the key details given above to obtain search results through the correct site configuration. One can create a solid business through online platforms that focus on web, ads or even digital lead routes using good tips for SEO implementation on existing SEO’ed blogs.

This enables brands seeking customers and new community base-sets a proper framework for marketing pushes. In the present world-scenario web content builds customer connections better especially on website builds implemented via streamlined SEO tools. Thus good use must be in place after launch.

Conclusion

Picking the right website builder for business is key for any company. Make sure your website builder allows you to establish an impactful presence online. Think through your own personal knowledge, desired components from a tech, service or business standpoint and weigh everything closely with all objectives included. Once all variables have been met that will ensure business solutions and success over others by maximizing your resources and creating something powerful to reach the finish-line of customer satisfaction.