PPC Management Services

PPC Management Services That Drive Results

Why Choose D Net Marketing?

With over 14 years of experience, D Net Marketing is your trusted partner for pay-per-click (PPC) advertising. As a Google Ad Certified Partner, we specialize in setting up, optimizing, and managing ad campaigns across Google, YouTube, Facebook, Instagram, MSN/Yahoo, and other platforms. Our mission is simple: to eliminate ad spend waste and maximize your return on investment (ROI).

Whether you’re running lead generation campaigns or eCommerce ads, our team ensures your marketing funnel operates at peak efficiency. From strategy to execution, our proven techniques deliver measurable results that drive growth.


What Is PPC Management?

PPC management involves creating, managing, and optimizing paid advertising campaigns on platforms like Google Ads, Facebook, and YouTube. Effective PPC management helps businesses:

  • Increase brand visibility
  • Attract targeted traffic
  • Boost conversions and sales

At D Net Marketing, we handle everything from keyword research and ad creation to bid management and performance tracking. Our data-driven approach ensures every dollar of your ad spend works hard to achieve your goals.


Precise Keyword Targeting

Keyword targeting is the foundation of any successful PPC campaign. At D Net Marketing, we conduct in-depth keyword research to ensure your ads are shown to the right audience at the right time. Here’s how we achieve precise targeting:

  • Extensive Research: Using advanced tools, we identify high-intent keywords that align with your business goals.
  • Audience Segmentation: We analyze user behavior, demographics, and interests to create tightly focused keyword groups.
  • Geo-Targeting: For local businesses, we ensure your ads reach audiences in specific regions, down to the zip code level.
  • Dynamic Keywords: Incorporating dynamic keyword insertion ensures your ads are highly relevant, increasing click-through rates (CTR).

By refining keyword targeting, we maximize your ad’s visibility and relevance, ensuring your ad spend is utilized effectively.


The Importance of Negative Keywords

Negative keywords are just as crucial as targeted keywords in ensuring the success of your PPC campaigns. At D Net Marketing, we leverage negative keywords to eliminate irrelevant traffic and improve ROI. Here’s how we use them:

  • Prevent Wasteful Clicks: Negative keywords filter out searches that are unlikely to convert, saving you money.
  • Improve Ad Relevance: By excluding irrelevant terms, your ads appear only for queries that align with your business goals.
  • Increase CTR: Focusing on high-quality traffic improves your ad’s performance metrics, such as CTR and Quality Score.
  • Continuous Optimization: We regularly analyze search term reports to update and expand your negative keyword list.

For example, a local bakery running ads for “wedding cakes” might use “free,” “DIY,” or “recipe” as negative keywords to avoid irrelevant clicks. This strategic approach ensures that your budget is spent on attracting customers who are ready to convert.


Our PPC Services

Google Ads Management

  • Campaign Types: Search, call-only, video, and performance max campaigns.
  • Optimization: Keyword additions, negative keyword refinement, and ad extension setup.
  • Continuous Monitoring: 30-day analysis and reporting included.

Social Media Advertising

  • Platforms: Facebook, Instagram, LinkedIn, Pinterest, and TikTok.
  • Audience Targeting: Interest-based, demographic, and behavioral segmentation.
  • Ad Types: Carousel, video, and story ads tailored to your objectives.

YouTube Ads

  • In-Stream & Discovery Ads: Build brand awareness through targeted video marketing.
  • Remarketing Campaigns: Re-engage audiences who’ve interacted with your brand.

Display Advertising

  • Google Display Network: Reach 90% of online users with visually engaging banner ads.
  • Dynamic Retargeting: Recapture potential customers with personalized ads.

Proven Success: Case Study

Client: University Automotive, Sacramento, CA
Objective: Increase Fiat repair revenue using PPC campaigns.
Results:

  • Ad spend: $1,200 over three months.
  • Revenue: $12,000—a 10x return on ad spend.
  • Strategy: Targeted Fiat-related keywords and A/B tested ad copy, resulting in 30% month-over-month inquiry growth.

Transparent Pricing for PPC Management

We believe in transparent and fair pricing with no surprises. Our pricing structure is designed to fit businesses of all sizes:

Campaign Setup

  • $150 per campaign for initial setup which includes 2 or 3 ads per campaign (Google Ads, social media platforms, etc.).

Monthly Management Fees

Management FeeAd Spend
$250 minimumUp to $1,000
$375$1,001 – $2,000
$500$2,001 – $3,000
$750$3,001 – $4,000
$1,000$4,001 – $7,500

Ad budgets are determined by your goals and adjusted as needed to maximize results.


Starting as a Brand-New Advertiser

For businesses entering the world of PPC advertising for the first time, D Net Marketing provides a comprehensive, step-by-step approach to get you started. Here’s how we’ll launch your first campaign:

  1. Discovery and Goal Setting:
    • Understand your business, target audience, and marketing objectives.
    • Set measurable goals such as lead generation, brand awareness, or sales growth.
  2. Keyword Research and Planning:
    • Identify high-intent keywords that align with your offerings.
    • Develop a list of negative keywords to avoid wasteful clicks.
  3. Account and Campaign Setup:
    • Create and structure your Google Ads or social media ad accounts.
    • Build campaigns, ad groups, and extensions tailored to your objectives.
  4. Ad Creation:
    • Develop compelling ad copy and visuals designed to capture attention.
    • Optimize for various ad formats, including search, display, and video ads.
  5. Landing Page Optimization:
    • Design or refine landing pages to ensure they’re optimized for conversions.
    • Implement clear calls-to-action (CTAs) and A/B testing.
  6. Launch and Monitor:
    • Launch your campaign with a carefully planned budget.
    • Monitor performance closely and adjust based on early data.
  7. Ongoing Support:
    • Provide 30 days of monitoring, analysis, and reporting to fine-tune performance.

Starting fresh can feel overwhelming, but our process ensures a seamless and successful entry into PPC advertising.


Auditing and Optimizing Established Campaigns

For clients with existing PPC campaigns, D Net Marketing offers a thorough audit and optimization service to maximize performance. Here’s what we do:

  1. Comprehensive Campaign Audit:
    • Review account structure, campaign settings, and bidding strategies.
    • Analyze ad performance, CTR, conversion rates, and Quality Scores.
  2. Keyword Analysis:
    • Identify underperforming keywords and optimize or remove them.
    • Expand keyword lists with high-performing, relevant terms.
    • Refine negative keyword lists to eliminate wasteful clicks.
  3. Ad Copy and Creative Review:
    • Assess ad relevance and engagement levels.
    • A/B test new ad variations to improve CTR and conversions.
  4. Landing Page Evaluation:
    • Analyze user behavior and conversion paths on landing pages.
    • Implement changes to improve load times, navigation, and CTA effectiveness.
  5. Performance Tracking and Reporting:
    • Set up advanced tracking through Google Analytics or similar tools.
    • Provide detailed reports highlighting opportunities for improvement.
  6. Ongoing Optimization:
    • Continuously monitor campaigns to identify trends and adjust strategies.
    • Test new bidding strategies, ad formats, and audience targeting.

Our audit process ensures that your existing campaigns are performing at their best and delivering maximum ROI.

FAQs About PPC Management

What does a PPC manager do?

A PPC manager oversees ad campaigns, performs keyword research, creates compelling ads, tracks performance, and optimizes campaigns to reduce costs and improve ROI.

How much does PPC management cost?

Our fees range from $250 to $1,000 per month, depending on your ad spend. Campaign setup starts at $150.

What platforms do you manage?

We specialize in Google Ads, YouTube, Facebook, Instagram, LinkedIn, Pinterest, and TikTok.

What industries benefit most from PPC?

PPC is particularly effective for eCommerce, healthcare, automotive, real estate, SaaS, and professional services. However, any industry with a clear target audience can see strong results from PPC campaigns.

How do you measure the success of PPC campaigns?

We measure success using key performance indicators (KPIs) such as click-through rate (CTR), cost per click (CPC), conversion rate, return on ad spend (ROAS), and overall lead or revenue generation. Comprehensive reporting ensures transparency and allows for continuous optimization.


Ready to Drive More Traffic and Conversions?

Partner with D Net Marketing and experience PPC management services that deliver measurable results. Let’s eliminate waste, increase your ROI, and help your business grow.

Request a Free Quote Today

Here’s a list of services provided by D Net Marketing:

  1. Search Engine Optimization (SEO): Improving website ranking in search engine results to increase organic traffic.
  2. Pay-Per-Click Advertising (PPC): Managing paid advertising campaigns on platforms like Google Ads and Bing Ads.
  3. Social Media Marketing: Creating and managing content across social media platforms like Facebook, Instagram, Twitter, and LinkedIn.
  4. Email Marketing: Developing and executing email campaigns for customer engagement and retention.
  5. Content Marketing: Creating valuable content like blog posts, articles, and videos to attract and engage a target audience.
  6. Web Design and Development: Building and maintaining websites with a focus on user experience and conversion optimization.
  7. Online Reputation Management: Monitoring and influencing the online reputation of a brand or business.
  8. Analytics and Reporting: Providing detailed analytics on web traffic, campaign performance, and other key metrics.
  9. Mobile Marketing: Creating marketing strategies specifically for mobile users, including mobile-optimized content and ads.
  10. E-commerce Marketing: Tailoring strategies to boost online sales, including product optimization and checkout process improvements.
  11. Local SEO: Optimizing a business’s online presence to attract more customers from local searches.
  12. Influencer Marketing: Partnering with influencers to expand brand reach and credibility.

Ready to Accelerate Your Business Success?

Don’t let your business idle in the background of the digital world. It’s time to rev up your online presence and race ahead of the competition. With our specialized internet marketing services, you’re not just getting a service; you’re gaining a partner dedicated to boosting your customer base and driving your sales.

Click the button below to schedule a free consultation and discover how we can shift your auto shop’s growth into high gear. Let’s navigate the road to digital success together!

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