Whether you run a local retail store or manage a marketing campaign, reaching potential customers can be tricky. There seem to be many marketing tools, tricks, and hacks for business owners and marketers alike. Have you ever considered connecting with potential customers by marketing to their phones directly? You will learn that marketing strategy is effective, if done the right way. So, why not explore the power of text message marketing for your business? In fact, with mobile phone use so common these days, is there really a better option for marketing customers?

What is Text Message Marketing?

• What is Text Message Marketing?
  • SMS vs. MMS vs. RCS
• Is text message marketing legal?
  • Registering with The Campaign Registry
• Benefits of SMS for Marketing Customers
• Popular SMS Marketing Services
  • Features to Look For
• Leveraging AI in SMS Message Marketing
• Turning Social Media Into Leads with SMS
• Conclusion
• FAQs about text message marketing
  • What is text messaging marketing?
  • Is it legal to send marketing text messages?
  • What is the best text message marketing service?
  • How much does text message marketing cost?

What is Text Message Marketing?

SMS marketing connects companies and people through marketing alerts, discount offers, news, and crucial notifications. SMS, which is short for “short message service”, might be an ideal method to quickly and directly get to your contact list. With over 97% of Americans owning a cellphone, you have a solid opportunity to connect with them via mobile [text message](https://ecommercefastlane.com/sms-sos-text-message-marketing-best-practices-in-the-wake-of-ios-15/). Is standard text message marketing actually helpful? With SMS, MMS, or even RCS, it really could be a highly effective tool for marketing campaigns. A report showed open rates averaged 98%. Textedly explains SMS marketing is valuable because communicating is made efficient and simple with contacts. I have to say, I agree with them on that. I recall several years ago being in charge of coming up with marketing programs. Back then, if there had been access to this sms marketing service, the organization might have even hit its ambitious targets.

SMS vs. MMS vs. RCS

You might have heard of these different forms of sending texts and be wondering, what do they all even mean? Text message marketing now includes SMS, MMS and RCS marketing. Let’s take a deeper look at these now. SMS stands for Short Message Service. This sends short, text-only messages (160 characters max). MMS means Multimedia Messaging Service. You can send texts with photos, GIFs, or video. RCS means Rich Communication Services, which gives you an enhanced experience, with higher quality images, carousels, and better branding options. These richer message types are becoming more common to improve business texting options. So if you ask me, it looks like it’s worth it to make use of one or more of them. Consider how the proper marketing tool really might end up being a secret weapon.

Is text message marketing legal?

Of course there are things to consider around what you can and cannot do with mass texting, which has been the focus of more governmental oversight. Is [text message](https://tribune.com.pk/story/2508201/assigned-to-a-plantation-racist-text-messages-target-black-americans-nationwide) marketing truly legal? In the US, the Federal Communications Commission (FCC) governs rules when it comes to telemarketing through the Telephone Consumer Protection Act. Always get consent first before sending texts. I used to do some sales. People hate getting bothered without being asked first. So when you begin creating any SMS campaign, compliance has got to be top of mind. These regulations serve to not only protect consumers, but to also set you up as a trustworthy and legitimate brand, especially when you apply marketing to customers.

Registering with The Campaign Registry

Remember, in the US, in order to be able to reach prospective clients, as of August of 2023 you have to register with [The Campaign Registry](https://www.campaignregistry.com/). The good news is that if you forget this crucial point, sms services often will remind you or keep you from sending out texts. Not registering with them could lead to your texts being blocked by the carriers. That has to be one of the worst problems with using a powerful sms marketing service: that nobody receives the intended marketing messages. Take your time with this registration step to avoid issues.

Benefits of SMS for Marketing Customers

I recall the first mobile phone that I had was a Nokia brick. Things have come a long way since then. SMS has changed with it too and can do some awesome stuff. It offers lots of solid advantages that are valuable to organizations in particular. * It gives great engagement. * It boosts sales opportunities by incorporating SMS. * Delivery of communications is super fast. * SMS campaigns can easily work with marketing strategy already in play. * SMS helps keep current clients tied to a business with loyalty. For example, remember that statistic that was mentioned above? Reports share that over 40% of consumers would rather get your marketing texts and alerts via SMS messages instead of emails, according to Thrive Internet Marketing Agency. It should come as no surprise when the typical consumer often prefers SMS over another crowded email inbox any day of the week. Here is an HTML table illustrating additional key benefits:

Benefit	Description
High Open Rates	SMS boasts high open rates, with text messages being read much more often than emails.
Low Cost	SMS marketing is more affordable than other forms of advertising.
Quick Delivery	Messages are delivered almost instantly, ensuring your audience receives time-sensitive information quickly.
Enhanced Engagement	Text messages are personal and immediate. You therefore will likely have very good engagement.
Integration With Channels	Combine text campaigns with online ads, email marketing and social media.
Brand Loyalty	Direct communication to people creates a loyalty connection with your intended marketing base.

Popular SMS Marketing Services

Finding the right way to send text messages for all of your customers doesn’t have to be stressful. So how much does text message marketing cost and what are the most used marketing services for text messages? There are lots of sms services. It is possible you could invest into the sms services listed below for a reasonable monthly expense to get going on your marketing campaigns. These include [EZ Texting](https://www.eztexting.com/) at around $25 per month for around 500 texts, [Salesmsg](https://www.salesmessage.com/get-started-now) which also can be $25 a month, and [SlickText](https://www.slicktext.com/) around $29 monthly. As is expected though, different functions are going to make different demands on budget with SMS marketing, even if there’s also SimpleTexting, Textmagic, and Textla available on the marketplace as well. Remember, it’s not merely about selecting a service; it’s about choosing a marketing tool that aligns with your specific requirements. I would make sure to shop around. The tool will matter less than getting into the heads of people with messages, I think. In case you have money to spend on an even greater SMS workflow in your marketing plan, SlickText also offers automated workflows at a reasonable price. I’m very familiar with how spending more can also return in even bigger rewards than initially expected. But for others on a budget, Textmagic also allows for pay-as-you-go pricing which is only about \$.049 per text sent. You may or may not prefer this model and decide how many credits, or short texts, best work in SMS programs and marketing tools.

Features to Look For

Each marketing sms platform includes its very own advantages. The trick to everything that happens when sending texts could hinge on whether you utilize each advantage. But let’s see the characteristics these types of apps most likely include in one place:

• Analytics to determine whether contacts see new goods and discounts.
• Automated texts with responses to texts.
• Tools to build subscriber numbers rapidly (use website sign-up forms for SMS).
• Ability to segment contacts in tags into groups to further the efforts you plan.

Consider if each has what you need from what tools have to deliver. See which blend or each benefit works for the type of effort intended when setting it all up. In case this happens to suit both business aim, goals will absolutely be obtained by making the app do its role during sms programs.

Leveraging AI in SMS Message Marketing

What does it take to take SMS campaigns even further? For that query, think, well what exactly can something like that bring, to sms campaign options? In case that seems just fine, then be reminded that the tech for campaigns and how one might send these messages might help one take things further than initially imagined. I’m going to suggest, how exactly could you put [implementing AI into text marketing customer service](https://www.eztexting.com/resources/sms-resources/implementing-ai-into-text-marketing-customer-service)? Turns out there are lots of options: * AI can write messages to reach intended clients better and to assist customer management more by giving prompt replies. * To stay ahead, analytics even come that will optimize programs more over competitor benchmarks. In case those points seem appealing and interesting to you. Remember, that might happen should intended users also be prepared or feel able in how SMS could also fit the message campaign targets involved. However all of this will often remain on users taking all potential avenues to consider and put into how marketing to contacts becomes done to those also doing mobile tasks too. I recommend weighing any good alongside each potential worry in something, even by taking tech through what you might put together yourself.

Turning Social Media Into Leads with SMS

There is often talk over how the online world does what in any strategy over programs intended from tech avenues but even how marketing might also blend over how each tool serves any one task by its respective benefit to everyone too. However what about taking what someone learns even by efforts from that world through also learning tech itself even alongside learning which blends suit whom through business needs and goals at this moment? SMS provides methods from also being done in those social venues by QR and easy tap in, then becoming an automatic lead into who is going to potentially take part, even more given, even further than originally thought alongside what goals are all for as well by blending tools which give both and so each need together. Even when this includes the mobile users as well through that as those who don’t so then tech meets more users everywhere done. Now take what a user also is already into and give special offers, to help keep people closer even still from whatever device also intended and thought. By following all tips mentioned here SMS also offers new routes into being closer as a business, done right alongside having any advantage in mind even through online programs everywhere at large from the beginning, even from an early brick in your pocket as your very own key with marketing also made personal ever given. To really learn it the personal route, nothing may quite match something easy then through SMS after. You think things like the [just a text message away: high end enterprise](https://tribune.com.pk/story/723149/just-a-text-message-away-high-end-enterprise). This offers very close opportunities for potential customers. So by understanding such, also the user with those marketing tools too may feel ever ready through each. Each time to know that no obstacle needs be daunting so it must all be an opportunity, all along too. By adding SMS to your marketing , you open a new channel for engagement.

Conclusion

Getting your message through is crucial when running any marketing campaigns and is something I understood even way back when before. As of right now, marketing with texts offers access like before to that potential user who might actually look over the business’ way of thought or any opportunity for an interaction as ever. As long as business stays updated on new product updates and offers, or the latest through that quick short tap alongside personal connections when making all of this for text message marketing come full circle. I expect business gets far from an uphill task done in these means. Start sending texts and see the benefits for yourself.

FAQs about text message marketing

What is text messaging marketing?

Text messaging marketing is when a company reaches out to people via SMS messages to communicate special offers or other marketing campaigns and to share advertisements.

Is it legal to send marketing text messages?

Make sure that all steps adhere to those requirements as intended alongside all regulations when you implement SMS plans. An early example would involve making each interaction authorized through that as a consumer.

What is the best text message marketing service?

Finding what makes something one’s personal best is by being prepared during set up and with any and all tips at your hand in business marketing tools. From [EZ Texting](https://www.eztexting.com/) at \$25 or as the low cost option of TextMagic, there should be an option available depending on your marketing need.

How much does text message marketing cost?

Text message marketing doesn’t require much budget and some only costs a modest amount. There might come costs relating in getting sms services used to distribute SMS or what to even text plus deliver alongside doing a test during what an sms campaign comes around when someone asks to take place here. Always try it on yourself to make it all better given.

SMS marketing is a great marketing tool for small business looking to improve open rates.

Consider a free trial to test sms services before investing in marketing campaigns.