So, you’re thinking about how to get animated explainer videos made for your business, and you’re not sure where to start? You’re in the right place. This process can be easier than you think, and it might change your mind about settling for a talking-head video.

Animated explainer videos have become essential for businesses. Data shows that landing pages using explainer videos might see an 86% higher conversion rate. Let’s explore how you can get animated explainer videos made for your business.

Why Animated Explainer Videos Matter

• Why Animated Explainer Videos Matter
  • The Benefits: More Than Just Pretty Pictures
• Animated Explainer Videos: Types and Styles
  • Making the Style Fit the Message
• Crafting a Solid Strategy for your Video
  • Define your video’s goal
  • Identify your target audience
  • Pick Key Talking Points
• Writing a Script That Connects
  • Script Structure Essentials
  • Tone and Language to Employ
• Developing Visual Ideas: Storyboarding
  • The Value of a Good Storyboard
  • Tips for Easy Storyboarding
• Voiceovers and Audio Selection
  • Choosing a Voiceover Artist
  • Getting the Right Music and Sound Effects
• Production Options: DIY vs. Professional Help
  • Going the DIY Route
  • Choosing Professional Services
  • Hybrid Production
• Ways To Promote Your Animated Explainer Video
  • Hosting Your Video Effectively
  • Use Testimonials and Reviews
  • Spreading Your Explainer Video across social media platforms.
  • Other Tips
• Monitoring Results for Further Optimizations
  • Useful Analytic Tools
  • Adapting Your Strategy Based on Results
• How to get animated explainer videos made for your business
  • Are they willing to do subscriptions?
• FAQs about How to get animated explainer videos made for your business
  • How much does it cost to do an animated explainer video?
  • How much does it cost to get a video animated?
  • Are explainer videos profitable?
  • How do you make an animated explainer?
• Conclusion

Why Animated Explainer Videos Matter

People often wonder why they should bother with animation. Video content captures attention in ways that text often struggles to match.

Consider this: most people are visual learners. Research indicates that 65 percent of people learn and remember information best through visuals. Using video can really connect with viewers; skipping this method might hurt your results.

The Benefits: More Than Just Pretty Pictures

Animated videos do more than just look good. Many businesses report that these videos improve conversion rates, with 72% of businesses seeing improvements after adding them.

These videos can hold viewer attention longer. Reports show that videos can keep viewers on a page for twice as long.

Here’s what else animated explainer videos help with:

• Increase conversions.
• Improve SEO.
• Simplify complicated topics.

Animated Explainer Videos: Types and Styles

Choosing the right style makes your video resonate. You need something that fits the personality and mission of the company. Consider the following types of animation:

• 2D Animation: Simple, versatile, and a great all-around choice.
• 3D Animation: Provides depth and a sense of reality that viewers will appreciate.
• Whiteboard Animation: Excellent for educational content and engaging visual demonstrations. This style is perfect for showing whiteboard explainer videos.

Choosing the correct animation will set the stage and make everything possible.

Making the Style Fit the Message

Different styles suit different messages. If you’re selling software, sleek 2D or 3D animation might be best.

Whiteboard animations can make complex ideas feel simple. They’re excellent for drawing out step-by-step processes. This is useful if you have explainer videos whiteboard styles need to present.

Crafting a Solid Strategy for your Video

Planning ahead is essential. From start to finish, you really want a clear plan of what your video should convey.

Your aim should be to resonate on the first view and hold attention for those precious first 10 to 20 seconds. Studies show that’s often all the time you get before losing attention.

Define your video’s goal

You want clarity, so decide on the purpose of your video.

Ask: Is this video meant to be informative? Maybe to teach people how user-friendly your platform is?

It is essential for your creative goals that you choose something that matters to your audience.

Identify your target audience

Always determine your core audience to know your viewer. This should directly impact your message and the tone of the animation. Knowing your audience helps create an action explainer that resonates.

Who will get the most value? Tailor the content and write out what they might be expecting you to share.

Pick Key Talking Points

Zero in on core messages. Three main points tend to fit comfortably in the average explainer video length.

Consider using points like this:
Problem > Solution > Call to Action
This is commonly found in great explainer video content. Keep things simple yet very targeted.

Writing a Script That Connects

Your script can either captivate or lose your audience quickly. Keep this important fact in mind to keep it engaging from start to finish. The main elements shared need to feel new but also expected, for viewers to grasp it more easily.

Script Structure Essentials

Think like the viewer as you work through the key concepts. Structure the script to achieve the best animated content possible.

A solid script lays out your premise like this:

1. Introduce the challenge.
2. Present your fix.
3. Close with what to do next.

Tone and Language to Employ

Keep the tone appropriate for your audience. Try writing the content from their perspective.

Avoid overly complicated words. Instead, write to your potential customers using simple and concise verbiage.

Developing Visual Ideas: Storyboarding

Visual planning takes place with your storyboard to have it really work well. It shows the video’s visual structure and plot from start to finish. Think ahead about ways that will make things fun, colorful, educational, and simple.

The Value of a Good Storyboard

A storyboard maps out the video, frame by frame. This way, everyone sees the flow before filming begins. This is crucial for cutting down on wasted time and energy, especially when travel is involved.

This helps clarify concepts ahead of time. Good visuals often require collaboration.

Tips for Easy Storyboarding

Think of the viewers as you consider storyboarding. Sketch each key scene, connect them, and imagine them on screen.

Scene	Visuals	Audio Notes
1	Problem Introduction	Sad music
2	Solution Introduction	Music picks up
3	Benefits Demonstration	Cheerful sounds, quick transitions

Use simple drawings to suggest movements. These steps provide solid direction.

Consider also research, which reveals that whiteboard videos enhance viewer memory quality significantly. Using a whiteboard explainer can greatly improve how well your audience remembers the information presented.

Voiceovers and Audio Selection

Selecting the right audio, including voice and music, completes your video. Audio enhances emotion.

Think and choose wisely to create what is right for your mission. Choosing the right sound effects can also significantly impact the viewing experience.

Choosing a Voiceover Artist

Picking a voice-over is essential because it should sound authentic and not robotic. Ideally, this makes it relatable.

Several sites provide access to professional voice talents. Voice talents might include, Voices.com, offering a large selection of pros to explore for that perfect pitch for your animated video’s key message.

Sites like Fiverr give affordable choices, with some starting around $5 for a voiceover. Craigslist offers another route where many professionals seek work.

Getting the Right Music and Sound Effects

Music is an excellent component that might elevate your video. When you think of those first ten to twenty seconds, you want to make a positive lasting impression.

Match music to the video and product. Consider the mood of the video while choosing and what people would imagine.

Several sites help source affordable, and royalty-free, background tracks:

• MusOpen offers extensive selections.
• Free Sound provides samples under Creative Commons licenses.
• Audio Jungle offers budget-friendly loops and effects.

Tools like Audacity let users craft original audio. Use Audacity if customization is desired; it is free for you to use.

Production Options: DIY vs. Professional Help

After scripting and audio comes video production choices for those who seek professional results. Decide how to get animated explainer videos made for your business, considering DIY and hiring help.

Some options cost less. But you could get a different final output, and the right production process is essential to ensure getting value for your investment.

Going the DIY Route

For those on tight budgets, creating videos in-house presents challenges. If skilled and tech-savvy, consider these tools.

• PowToon works well if making animation videos yourself but don’t know how. You don’t need to be a video maker expert to use it.
• Follow this helpful guide for additional support.
• Refer to this Wistia guide about filming on an iPhone.
• iMovie helps in editing. You can become your own video editor using this tool.

Salsify’s animation toolkit provides many useful resources. Consider the amount of control and the actual skillset needed before jumping in head first, potentially even before hiring a freelancer after making the explainer video your next corporate priority. Don’t just give people software if they’ve never created animations.

Choosing Professional Services

When aiming to get polished outputs, production companies are essential. Using a production company will bring high-quality to your videos.

Professional studios give high-quality animated outputs. Look at firms like:

• Demo Duck
• Wyzowl
• LessFilms

Each has its strong points, often bringing lots of past experience. They often get to do amazing creative outputs every day of the week for various clients. Explore multiple quotes and consider the cost carefully, keeping your marketing goals in mind.

Hybrid Production

Another way exists if you are not able to do a complete outsourced campaign but not DIY. Mixing self-made components with freelancer help may offer flexibility.

Look at platforms to work directly with them that can help like Fiverr or Upwork. Reading “For The Culture” can show you how to connect with people.

Ways To Promote Your Animated Explainer Video

Producing a stellar animated video needs just as excellent a release. Plan ways your video helps promote, inform, and connect with the most critical audience that will grow your business worldwide.

Look into what will build trust and bring customers back. Creating animated explainers is just the first step; promotion is crucial.

Hosting Your Video Effectively

Hosting impacts delivery, so start the promotions there by placing it in visible places. Maybe even near other relevant information or above pricing.

Place these strategic options strategically to keep eyes on it. Some suggest hosting it in plain sight; others may find they perform much higher when viewed in blogs.

Hosting Platforms Include:

• YouTube
• Vimeo

Use Testimonials and Reviews

Customer reactions tell powerful stories about business benefits. Use your explainer video to incorporate real-life reviews. Adding these can turn it into a strong marketing video.

Reading real comments really grows customer confidence. Consider asking active users and capturing things they love that the animated video explained, to show future viewers. Real user comments might give assurance before they try your product.

Spreading Your Explainer Video across social media platforms.

Social channels are perfect avenues for distributing videos quickly. Over a billion users use short-form videos often.

People tend to like and reshare posts containing engaging short animated videos they can learn quickly from and reshare in their stories. This will effectively communicate your message. You can increase engagement.

Leverage platforms to reach different crowds.

Other Tips

• Email Marketing Campaigns – Videos enhance campaigns dramatically. Sending out online videos through email can boost open and click-through rates.
• Landing Pages – Increases user time significantly. A website explainer video can keep visitors engaged longer.
• Blog Posts – Integrates relevant visual aids with text and brings articles more life. Including a website explainer in your blog can provide added value.

Monitoring Results for Further Optimizations

Once it’s online, you’ll have to analyze the performance of an animated video. That drives key decisions moving forward. Knowing viewer engagement tells where your message resonates best.

This can save time and help refine efforts, allowing a lot to be repurposed. Check this early on when you put it on display for the world to experience.

Useful Analytic Tools

Tools like YouTube Insight offer quick analytics and views into metrics and the source. It goes beyond just the view count.

Using features, even if it costs, may reveal better viewing behavior and demographics if needed. This will help to grow the user base and see exactly who the ideal buyers might be.

Adapting Your Strategy Based on Results

Analyze gathered data critically to get feedback and improve content for your customer experience. Ask yourself if the content connects as intended and holds attention.

Does it speak to your brand? Where could changes be done quickly and effectively?

If some parts bore people, consider making the start a quicker pace and edit some scenes to speed up content. Using motion graphics can help keep viewers engaged.

How to get animated explainer videos made for your business

Having your first experience creating an explainer video may initially seem challenging. But once you begin, you’ll soon realize, with a great strategy, it will start to form.

Make your planning phase a key starting point. Animated videos can transform communications.

Stats highlight this value as many marketers indicate, these help increase understanding among consumers. Understanding your product offering becomes much easier with visual aids.

Are they willing to do subscriptions?

Evaluate whether animated content fits well with this payment structure. The success often hinges upon viewer perceptions.

Consider if subscribers respond well when your core offerings feature your business in an animated explainer style format. Do videos keep current users engaged and make new customers want to pay on schedule?

FAQs about How to get animated explainer videos made for your business

How much does it cost to do an animated explainer video?

Costs vary greatly. Professionally made animated explainer videos might range from $2,000 to $50,000, depending on things like length, complexity, and selected animation styles.

How much does it cost to get a video animated?

It all really depends. An animated explainer video produced by a professional company might cost anywhere from $2,000 to $50,000.

However, it can be less by using freelancers or more for something 3D. Consider looking for a video template to reduce costs.

Are explainer videos profitable?

Yes, explainer videos are profitable. Reports state nearly all marketers—over 97% of marketers say—find them incredibly helpful for raising user comprehension.

This clearly shows that videos assist customers. Using an explainer video maker can significantly improve your brand awareness.

How do you make an animated explainer?

Start with an audience-focused strategy by knowing where your video is to appear and who should react. Storyboard visually with key themes and keep the pacing fast-paced enough.

Record good-quality voice-overs, then start working with an animator. Focus on addressing a pain point or multiple pain points to make your video more compelling.

Conclusion

Many may feel overwhelmed by thoughts around the cost of videos for promoting online offers. Creating great, targeted, animated content truly engages your viewers and helps connect in those 10 to 20 critical opening seconds.

If they don’t, the viewers will click to another offer or task, so those few seconds are everything. An animation explainer can make all the difference.

Animated explainer videos boost SEO. An impressive 70% of top search listings include videos, highlighting the effectiveness of video marketing.

Hopefully, you now have some confidence with how to get animated explainer videos made for your business. Best of all, the process gets easy. As experts say, stop hesitating and start creating.