Do you ever feel like you are throwing marketing ideas at the wall hoping that one sticks? Are you spending time and money on marketing and seeing it wasted? It can be really frustrating.

What if you understood what made hospitality tick and understood some innovative strategies that directly drove results? The secret sauce may not be as far away as you think for hospitality marketing.

Let’s discuss tactics that take hospitality businesses to the next level. A strong hospitality marketing strategy can grow a business. It will help your brand get recognized, bring in guests, and keep them coming back.

What Is Hospitality Marketing?

• What Is Hospitality Marketing?
  • Why Does Hospitality Marketing Matter?
  • The Keys to Success
• Essential Hospitality Marketing Strategies
  • Focus on Mobile
  • Elevate Content with Compelling Imagery
  • Harnessing the Power of AI and Automation
  • Importance of Personalization
• Understanding the 7 P’s
• Digital Touch Points that Matter
  • Email Marketing Matters
  • Use Tourism and Hospitality Marketing Plans
  • Social Media Engagement Drives Hospitality
  • Website Experience Is Crucial
• FAQs about hospitality marketing
  • What is hospitality marketing?
  • What are the 4 P’s of hospitality marketing?
  • How much do hospitality marketers make?
  • What is service in hospitality marketing?
• Conclusion

What Is Hospitality Marketing?

Hospitality marketing promotes hospitality businesses to the public. Raising awareness for a business and highlighting what makes it different from its competitors can bring more visibility.

Typically a restaurant might market itself differently than a hotel will, but good customer experience and good branding are almost always the primary objectives. The objective is guest satisfaction and ensuring an enjoyable service experience.

Why Does Hospitality Marketing Matter?

Each year an enormous amount of money gets spent on marketing in the hospitality sector. The size of the hospitality industry is huge because it is getting closer to being worth a staggering $5000 billion, making hospitality marketing essential to overall success.

However, the saturation of businesses means it can be difficult to stand out. You can get your hotel brand the attention it deserves with a solid marketing strategy. This effective marketing helps you stand out from competitors.

Good hospitality marketing isn’t just raising awareness. It also establishes your brand’s identity to make people aware of the products and services you have for sale.

The Keys to Success

Here is a look at key elements to consider for hotel and resort marketing. These actionable tips can help improve your marketing strategy.

• Focusing on the guest: Great hospitality emphasizes each and every guest and aims for top-notch care.
• Learn about your guests’ preferences.
• Meet their expectations to cultivate loyal customers.

• Making It Personal: Customers these days want their experience to feel specialized to them.
• They don’t want their engagement to feel cookie cutter and instead want personalized touch points that make their business feel recognized.

• Adapting and Innovating: In hospitality, change is always happening.
• The travel industry never stands still.
• Being open to adapting to new things can set you apart from others that have less desire to adapt.

Essential Hospitality Marketing Strategies

Creating a strategy begins by taking stock of what makes your business tick. What makes it different? Think through your target audience by understanding what matters most to them. Let’s dive into some essential ways to bring guests through the doors of your establishment.

Focus on Mobile

Everyone is constantly glued to their cell phones and using mobile to comparison shop when they are booking accommodations. It’s vital to consider these trends.

Actually 94% of leisure travelers use multiple devices when booking. Make sure to focus on how things look on cell phones or you may miss out. People want the booking process to be easy.

People could change to another app or website when something is not serving them well on mobile. Each missed opportunity carries a possibility that it will hurt customer conversion in the long run if a mobile-first mindset isn’t strongly adopted.

Elevate Content with Compelling Imagery

Is an image truly worth 1,000 words? Great visual content like photos and videos help showcase the guest experience.

Compelling visuals also can keep potential customers on your website longer. Websites get 88% more traffic when they feature video content. So get your cameras ready.

Think about how high-quality content might play into someone’s emotional planning. Great visual content such as photos and videos help to showcase the experience that guests have when staying at an establishment. They may be highlighting what is special about your accommodation. Highlighting a unique experience will capture people’s attention.

Both photos and videos are critical for prospective guests that are still planning a trip. You may want to invest more heavily in making this a positive touch point by making videos and high-definition photos.

Harnessing the Power of AI and Automation

You can make the customer relationship management better with artificial intelligence (AI). AI can help make lots of processes automatic.

It can help boost what your staff does, give good data, and improve how you talk to customers. AI is becoming more and more useful to customer service.

Contactless options and faster service will also boost business. According to the Artificial Intelligence (AI) Market Report, expect the market to grow 19% between 2023 and 2032. By 2028, expect growth up to $15.5 billion. This growth makes integrating it worth your while.

One very useful and growing tactic is also AI Chatbots. Integrating an AI Chatbot provides the ability to help field general and simple questions such as: “What hours are the hotel pools open until?”

Automation gives the company more scale in fielding incoming common questions to customer support in order to focus staff resources where they matter most. That means staff will have more time for relationship management with important clients.

Importance of Personalization

A key thing is personalization in your strategy for bringing value to customers. When customers engage with personalized interactions, it goes far beyond someone’s name in an email blast.

It goes all the way down to each touch point. You could make the customers feel really taken care of by sharing promotions geared towards what they like and making offers tailored for them. Customers appreciate when businesses are tailoring marketing towards their preferences.

Think through how past guest history and other engagement activity factors in, and use all that. It is time to take marketing to the next level with personalization. Personalization helps increase customer relationship and repeat business.

Understanding the 7 P’s

Let’s explore an industry secret known as the 7 P’s. Here is a summary:

Taking all of these elements into consideration for any hospitality business will truly matter to what you output for potential guests. Thinking this through could boost revenue management potential at your resort.

Here are two critical conferences about hospitality:

North America:  HSMAI ROC Americas: June 21, 2025, Dallas, Texas

Middle East: Commercial Strategy Conference, November 25-26, 2025, Dubai

Latin America:  Revenue Optimization Conference: November 29, 2025, Sao Paolo, Brazil

Digital Touch Points that Matter

Let’s jump into areas to connect with more potential target customers using digital touch points.

Email Marketing Matters

You might find e-mail old school, but that doesn’t mean it isn’t still effective. Sending well written messages directly to your ideal guests matters to them because they’ve essentially given your business permission to have their attention.

One very specific and helpful way of helping boost the reach of messages to your client base is using applications to improve the reach of email marketing efforts. This will increase brand marketing reach.

If you tailor messaging towards guest preferences based on previous guest stays, their past on-site activity engagement as a customer, and other ways to give the emails special treatment, there will be more potential for ongoing revenue opportunity to thrive and become habitual for hospitality marketing. You may even include some hotel offers for additional customer satisfaction.

Use Tourism and Hospitality Marketing Plans

With a strong tourism and hospitality marketing plan in hand, your marketing efforts will thrive and continue to drive revenue potential. You can organize every bit of work in a hospitality marketing plan, track campaign success and boost engagement.

A tourism and hospitality marketing template is so beneficial to help streamline efforts and centralize all marketing functions. You’ll have increased online presence with an effective marketing plan.

Social Media Engagement Drives Hospitality

Does connecting with customers on Social Media matter? Do I need to post fun images to Instagram? Will it grow business? Social media for hospitality marketing drives lots of action, engagement and growth of potential guests. Don’t ignore it.

You can use a platform like Instagram to interact and engage and potentially drive visitors back to a company website, as well as highlight special deals to generate engagement. There will be new eyeballs constantly seeing social media. The more, the merrier. It allows guests to share experiences with your brand.

One element for social media that goes hand-in-hand in boosting hospitality businesses and establishments are social media influencers who may talk positively about a place and show their experiences at the site and may persuade others to show their own appreciation for the service by visiting as well, or at least following what the content providers are sharing with them for later consumption in their own minds for their vacation considerations.

With the ability to create content virally now at a moments notice because of TikTok or other content creation applications, sharing stories with customers has never been so easy. It just requires that the staff knows how to reach ideal guests.

If someone is looking for hotels with great room service – showcase the food being delivered as “something you need to try” when vacationing or engaging in a business visit at a specific place. That would resonate deeply with the content viewer.

Also, it is good to note practices sustainability in marketing your business.

Website Experience Is Crucial

Many different types of properties that excel today share a vital secret. They provide a very engaging website and a simple user experience. With that they get better results that convert potential eyeballs into long-term loyal guests at hotel resorts across the globe.

It starts with building strong marketing plans with these website strategies to win. Effective marketing strategies will lead to increased revenue.

If something is confusing about engaging, reading or engaging with content on the hotel establishment website that’s too far off from that of others who operate with a customer’s mind, that user and engagement point will become the lost money. This lost value and resources can eventually turn into high frustrations for all, as people generally will use various applications from other groups to satisfy them at the first attempt, instead of tolerating those operations which do not make customers feel heard or acknowledged.

This means focusing not only on great-looking images and other site engagements through mobile usage, content video capabilities, marketing with a sound strategy via touchpoints or even on social media platforms with solid communication tactics, or tourism/ hospitality action plans for each aspect that involves getting new long-term visitors. The target audience should find it easy to navigate the website.

The whole plan also comes together so people could start relying over what information may be observed about one place across mobile apps and content which gives others security during transactions too for themselves. Remember, content marketing and digital marketing go hand in hand.

FAQs about hospitality marketing

What is hospitality marketing?

Hospitality marketing involves different actions, like hotel marketing. Its purpose is to appeal to the emotions of possible guests, focusing on their dream experience.

It includes marketing hotels and destinations so travelers and locals take action. Remember, every guest interaction counts when exploring marketing options.

What are the 4 P’s of hospitality marketing?

The 4 P’s in this industry traditionally include: product, price, place and promotion. There are a few extra P’s now, as well.

Some of those may be presentation and personnel. This helps to create a solid marketing mix.

How much do hospitality marketers make?

Depending on experience and geography, this figure varies wildly. PayScale estimates an average of about $54,000.

Marketing leaders can earn much more, into the six-figure range. Hospitality management is a lucrative field.

What is service in hospitality marketing?

In hospitality marketing, great service matters. A great product isn’t enough to cut through all the other similar businesses.

Providing great service will increase guest satisfaction. If guests have a good service experience, they will keep coming back.

Conclusion

These pieces should have shed light on improving brand building for increased guest opportunities in your establishment. Hospitality marketing should have great care and high levels of awareness and knowledge on how to provide all sorts of high profile content towards the possible future clients whom could visit those accommodations regularly through plans using online advertising methods like tourism or visitor relations campaigns on networks today where great amounts if communication between customers goes regularly everyday between peers too.

This may prove to have high profile results coming towards what all operations you engage now, and onwards soon so never take communications to take any less precedence towards potential clients than now either too with your business communications, to see those results for hospitality marketing. It is advisable to create a privacy policy to protect the privacy of the customers.

Ultimately, by following these strategies, hospitality businesses can remain relevant and attract and retain customers, driving long-term success. Make sure to engage potential customers using all the strategies mentioned above.