Video is a powerful force in the current digital space. Figuring out how to get high-quality video ads created can feel tough, but it might be what takes your digital campaign to a new place. So, how do you do it right in a world of constantly changing advertising platforms?

Consumers prefer video; it drives more engagement. A 2018 HubSpot survey shows that more than half of consumers wanted more video content. This demand for video isn’t just a trend, so pay attention because of increasing video consumption.

Video ads help convert potential clients and offer a better return on investment. More engagement rates are usually seen too.

Why Video Matters in Online Advertising

• Why Video Matters in Online Advertising
• How to get high-quality video ads created
  • Defining Your Video Ad’s Objective
  • Crafting a Narrative That Fits the Goal
  • Key Elements of Compelling Video Ads
  • The Value of Professional Production Quality
  • Leveraging Stock Footage and Music
  • Exploring Video Creation Platforms
  • Beyond External Platforms: Desktop Options
  • Mobile Options to explore:
  • Testing and Iterating for improvements.
  • Maintaining Brand Visuals.
• FAQs about How to get high-quality video ads created
  • How to make effective video ads?
  • How do you get high quality videos?
  • How much does it cost to make a 30-second video ad?
  • How do YouTubers get ads on their videos?
• Conclusion

Why Video Matters in Online Advertising

Static images don’t cut it anymore. Dynamic, engaging content social video is better for connecting with audiences.

Think about it from a practical perspective. Ad campaigns that are video can catch someone’s eye versus some old picture, right? It just makes sense, especially if you care about conversions and higher click-through rates.

Videos are able to get deeper emotionally. This allows for a chance to really show product feature benefits.

How to get high-quality video ads created

Creating good ads involves many different aspects of video. You are going to have to decide what you want, potentially use a video template, or explore animated text options.

Creating captivating narratives is key. You have to bring together creative production techniques to build up effective marketing videos.

Defining Your Video Ad’s Objective

Before you begin creating video, you should understand what the end result needs to be. Are you pushing sales, brand awareness, or website traffic? This matters, believe it.

Think about who your audience is. This could change based on what part of the buyer’s journey is being focused on to increase conversion rate. Make sure this objective guides the story, because this shows you understand and might want to use a CTA button.

Crafting a Narrative That Fits the Goal

Your story must make a splash from start to finish. Introduce the problem the target customer can address with a solid solution.

You might even feature people who had issues with the problem. Showing how things might go wrong might relate with your audience, especially with social video.

Key Elements of Compelling Video Ads

A good video ad gets to the point in only seconds. Use visuals, or video footage, to show off what’s being talked about.

It’s vital that it be brief, but also good. Use calls-to-action, and perhaps even add text, so your people know exactly what they must do next.

The Value of Professional Production Quality

Video quality counts a ton. Shoddy-looking productions probably are going to be perceived poorly by those you’re targeting and make ads perform poorly.

Visual clarity and quality shows what you’re willing to put in to what you provide. This needs to include good music as well, to further capture that key market segment you’re looking to capture. Think quality with using select music that fits the theme.

Leveraging Stock Footage and Music

Finding perfect footage might take hours. Don’t sleep on the huge libraries of stock video that’s already professionally shot, and are out there waiting to be used, and don’t spend time on things already done.

Several services have things like this. The videos include resources for nearly any sort of need, including for YouTube ads or even Facebook ads. Many are simple, so even if you have very limited ability, you’ll likely find them very easy to use for easy video creation.

Exploring Video Creation Platforms

A good choice for businesses might be to partner with different agencies or platforms who already have video down to a science. It might make the whole journey, from conception to execution, much easier.

There are a lot of different tools for video creation, with various styles of video content and capabilities, lets go over some:

• Promo offers music selections and quick video production that focuses on advertising needs.
• Animoto is good for videos, but even for creating image slideshows.
• Magisto offers a good library of video to pick from.
• Waymark has a pay-per-video used pricing style.

Here’s an example to showcase the different benefits. The costs represent an annual commitment for fair comparison:

Platform	Key Feature	Starting Price (Annual)
Promo video maker	Focus on Short Ads	$588
Animoto	Slideshow Capabilities	$192
Magisto online video editor	Large Stock Library	$119.88
Waymark video creator	Per-Video Pricing	$129+ per video

Beyond External Platforms: Desktop Options

Desktop software often gives the user much more features. For example, some users leverage the Paid Media Pros YouTube channel, which makes use of a tool called Camtasia. These desktop options provide greater flexibility, compared to more external platforms, and make compelling demo videos.

Camtasia makes demo-style videos far easier to deal with. Tools of this variety, let users capture exactly what is happening on their screens to share, but these tools let the creators use many additional enhancements and use various animation style needs.

Here’s a short, not exhaustive list, of additional solid desktop platforms for those needing video ads:

• Filmora
• ScreenFlow
• DemoCreator
• ActivePresenter

Mobile Options to explore:

For on-the-go ease, lots of creators prefer using simple, and very effective tools on their phones. This can help get videos created and edited on multiple social media video platforms at a rapid rate. Editing tools on mobile can often times be good enough.

Mobile apps are also great for using templated options. This gives creators a leg up on creating video ads something very professional very fast. Using the right editing software matters.

• Ripl (Android)
• Promote (Apple)
• AdDirector (Android)
• PowerDirector (Apple)
• FilmoraGo (Android)
• Magisto (Apple)

Testing and Iterating for improvements.

When deploying different ads created, make sure they don’t have issues on any of the devices. Make sure in-stream video looks as you want it to. Keep things iterative and learn how to make small changes that will help with things, especially how the text overlay is used.

Make minor text changes. Change some colors and see what happens while staying within your brand colors. Check your call to actions on a wide set of platforms using video test methods.

Doing A/B testing and ad testing could uncover significant benefits to your marketing video campaigns and show where ad spend is best used. It can also show where you need to focus on making video ads.

Maintaining Brand Visuals.

Stay true to what you’re already showing. Use familiar colors.

Leverage font that align well. Make it flow within existing campaigns to maintain that familiarity you want others to easily get so you grab attention properly.

FAQs about How to get high-quality video ads created

How to make effective video ads?

Effective ad video options grab the focus fast. Viewers understand what is being conveyed very fast this way.

Clearly present value, but maintain a consistent visual approach. Don’t use longer videos just for the sake of it, for no reason.

How do you get high quality videos?

Getting high-quality video usually needs good gear, such as high-resolution cameras, lighting, and good mics. Include clear audio.

Use software to edit that lets you polish your ads properly. A well-planned creative campaign and making good online video can also help make videos good.

How much does it cost to make a 30-second video ad?

The expense could greatly change based on a range of different options. Keep ads cost low when able.

Costs might vary from hundreds to even several thousand of dollars depending on the various complexities you’ll require in each ad. Consider exploring an affordable video solution.

How do YouTubers get ads on their videos?

YouTubers earn from their videos using monetization with their YouTube channel. Look at different create video ad methods.

Video ads show during videos that help to generate the revenue. Different creators often times try and drive action to other platforms too.

Conclusion

Producing great ad content that looks nice and performs well is very tough. With so many competitors online, standing out visually is crucial in 2024 and beyond. So finding different options for How to get high-quality create video ads could very well give you what is needed to beat out the market.

Finding options that can perform in the online ad game needs to focus on the right value propositions that will resonate well with the target audience, on whatever social media, or other platform, is used. You also must plan ahead on what devices and screens that your video advertisement inventory will be consumed on.

But when the end-to-end process is thought through, your ROI should outperform what is being achieved today. You may also find you convert customers at a better rate with properly made ads Facebook users are more likely to engage with. A proper free trial might be something to offer as well.